Soulflower Epsom Lavender Bath Salt for Body Foot Spa Calming Relaxing Muscle Pain Relief Aromatherapy Pure Natural Sea Salt Lavender Essential Oil Vitamin E 500g Pack of 1

Soulflower Epsom Lavender Bath Salt is a luxurious blend of natural sea salt, lavender essential oil, and Vitamin E, perfect for a calming and relaxing bath experience.

Key Features: - Made with pure, natural ingredients - Helps relieve muscle pain and tension - Promotes relaxation and stress relief - Infused with the soothing fragrance of lavender essential oil - Contains Vitamin E for added nourishment for the skin

For whom: This bath salt is suitable for anyone looking to unwind and relax after a long day. It is especially beneficial for those looking to relieve muscle pain and tension, or for those in need of some self-care and pampering.

Pros: - Natural and pure ingredients - Promotes relaxation and stress relief - Soothes muscle pain and tension - Nourishes the skin with Vitamin E - Luxurious spa-like experience at home

Cons: - May not be suitable for those with allergies to lavender essential oil - Some may find the fragrance of lavender overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of benefits suitable for Indian consumers.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for natural bath products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other natural bath salt brands.	Nielsen
Use-case Advantage	5	5	Addresses specific needs like muscle pain relief and relaxation.	GFK
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive pricing in the natural bath products segment in India.

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