Soulflower Biotin Onion Sulphate Free Shampoo For Hair Growth Anti Hair Fall Strong roots with Keratin Argan Oil Green Tea Shikakai Reetha for Men Women for All Hair 300ml Pack of 1

Soulflower Biotin Onion Sulphate Free Shampoo is a natural hair care product designed to promote hair growth and prevent hair fall. This unique formula contains biotin, onion, keratin, argan oil, green tea, shikakai, and reetha to strengthen hair roots and nourish the scalp.

Key Features: - Sulphate-free formula - Contains natural ingredients known for their hair care benefits - Promotes hair growth and prevents hair fall - Suitable for both men and women - Comes in a 300ml pack

For whom: This shampoo is suitable for individuals looking to improve the overall health and appearance of their hair. It is ideal for those experiencing hair fall or looking to promote hair growth.

Pros: - Contains beneficial ingredients like biotin and onion - Sulphate-free formula is gentle on the scalp - Suitable for all hair types - Helps strengthen hair roots

Cons: - May not be suitable for individuals with specific allergies to the ingredients - Some users may find the scent of the shampoo overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shampoo formulation aligns with current trend towards sulphate-free and natural ingredients.	Euromonitor
Brand Strength	20	18	Soulflower is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the Indian hair care market with many players offering similar products.	MarketWatch
Use-case Advantage	5	3	Addresses common hair concerns like hair fall and promotes hair growth.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Soulflower Biotin Onion Shampoo is well-positioned in the growing Indian natural hair care market.

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