Smashbox Smashbox SuperFan Fanned Out Mascara Black

Smashbox Smashbox SuperFan Fanned Out Mascara Black

Key Features: - Provides dramatic volume and length to lashes - Unique brush design fans out lashes for a bold look - Long-lasting formula that resists smudging and flaking

For whom: Ideal for anyone looking to achieve a dramatic, bold lash look. Perfect for those who want to add volume and length to their lashes without the need for false eyelashes.

Pros: - Fanned out brush design creates a bold and dramatic look - Long-lasting formula keeps lashes looking great all day - Resists smudging and flaking for a clean finish

Cons: - Some users may find the brush design a little tricky to work with - May be a bit more expensive than other mascaras on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The mascara's fanned out design fits current market trends.	Vogue
Brand Strength	20	18	Smashbox is a well-known brand in the Indian market.	Brandwatch
Category Momentum	20	15	Strong growth in mascara category in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar mascaras in India.	RetailToday
Competition	10	8	Facing strong competition from other popular mascara brands.	Cosmopolitan
Use-case Advantage	5	5	Offers volume and lengthening benefits for lashes.	Elle
Final Market Score	100	76/100 (3.80/5)	Smashbox SuperFan Mascara holds strong in competitive Indian mascara market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—