SLICKUP Hair Touch Up Stick Black 12 ml Grey White Hair Coverage Color Stick Hair Mascara Beard Root Touch Up Infused with Rosemary Oil Biotin Vitamin E

SLICKUP Hair Touch Up Stick Black 12 ml Grey White Hair Coverage Color Stick Hair Mascara Beard Root Touch Up Infused with Rosemary Oil Biotin Vitamin E

- This SLICKUP Hair Touch Up Stick in Black is a convenient and easy way to cover up grey or white hair in between salon visits. The color stick can also be used to touch up beard roots for a seamless look.

- Key features of the product include its 12 ml size, infused with beneficial ingredients like Rosemary Oil, Biotin, and Vitamin E. This helps to nourish and protect the hair while providing coverage.

- This product is perfect for anyone looking for a quick and temporary solution to hide grey or white hair. It is suitable for both men and women and can easily be incorporated into your daily grooming routine.

- Pros of the SLICKUP Hair Touch Up Stick include its easy application, long-lasting coverage, and the added benefits of nourishing ingredients. It is also travel-friendly and mess-free.

- Cons may include the need for frequent reapplication, especially for those with stubborn grey hairs or roots. Some users may also find the color stick to be slightly drying over time.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers comprehensive coverage for grey and white hair with added benefits of rosemary oil, biotin, and vitamin E.	Vogue, Elle
Brand Strength	20	10	Established brand reputation in hair care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for easy-to-use hair color solutions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, The Economic Times
Competition	10	6	Facing competition from both established and emerging brands offering similar hair color sticks.	India Retailing, Beauty India
Use-case Advantage	5	5	Convenient solution for quick touch-ups and root coverage.	Femina
Final Market Score	100	66/100 (3.30/5)	SLICKUP Hair Touch Up Stick Black offers a competitive solution for grey and white hair coverage in the Indian market.

Factor	Rating (out of 5)	Notes
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