Similac Infant Stage 2 Follow Up Powder Formula 6 To 12 Months 400G Box No Palm Olein Oil Immune System And Bone Development

Similac Infant Stage 2 Follow Up Powder Formula is specially designed for babies aged 6 to 12 months. It contains a unique blend of essential nutrients to support healthy growth and development during this crucial stage of infancy.

Key Features:
- Does not contain palm olein oil, which may be difficult for some babies to digest
- Formulated to support immune system development with added vitamins and minerals
- Includes ingredients to promote healthy bone development
For whom:
This formula is ideal for babies aged 6 to 12 months who are transitioning from breastmilk or Stage 1 formula to solid foods. It can be used as a primary source of nutrition or as a supplement to solid foods.

Pros:
- Supports healthy growth and development during the crucial stage of infancy
- Easy to prepare and convenient for on-the-go feeding
- Trusted brand with a long history of providing quality infant nutrition
Cons:
- May not be suitable for babies with specific dietary restrictions or allergies
- Slightly more expensive than some other infant formulas on the market
- Some babies may not tolerate the formula well and experience digestive issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation tailored for immune system and bone development needs of infants in India.	Euromonitor
Brand Strength	20	18	Strong brand reputation and trust among Indian consumers.	Nielsen
Category Momentum	20	15	Growing demand for infant nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar infant formula products in India.	GfK
Competition	10	9	Facing competition from both global and local infant formula brands in India.	IRI
Use-case Advantage	5	4	Addresses specific nutritional requirements of infants aged 6 to 12 months in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with tailored formulation positioned well in competitive Indian infant nutrition market.

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