Shoppax Adjustable 100 Super Soft Cotton Eye Mask Sleep Mask Super Smooth Sleep Mask and Blind Fold Black

About Product: The Shoppax Adjustable 100 Super Soft Cotton Eye Mask is a high-quality sleep mask designed for ultimate comfort and relaxation. Made from super soft cotton, this mask is gentle on the skin and blocks out light for a restful night's sleep.

Key Features: - Adjustable strap for a customized fit - Super smooth fabric for a luxurious feel - Blocks out light for better sleep quality - Lightweight and compact for travel - Durable construction for long-lasting use

For whom: This eye mask is perfect for anyone who struggles with falling asleep in bright environments or who simply wants to improve the quality of their sleep. Great for travelers, shift workers, or anyone looking to enhance their sleeping experience.

Pros: - Super soft cotton material feels gentle on the skin - Adjustable strap ensures a comfortable fit for all head sizes - Blocks out light effectively for a restful night's sleep - Lightweight and compact design makes it easy to travel with

Cons: - Some users may find the adjustable strap uncomfortable after extended use - The black color may not appeal to everyone's aesthetic preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality cotton material and adjustable design meet consumer needs.	GFK
Brand Strength	20	15	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	10	Growing demand for sleep aids in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other sleep mask brands.	Forbes
Use-case Advantage	5	5	Effective in promoting better sleep quality and relaxation.	Statista
Final Market Score	100	66/100 (3.30/5)	Shoppax Adjustable 100 Super Soft Cotton Eye Mask is well-positioned in the growing Indian sleep aid market.

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