SHINSHA Cream Hair Color New Improved Formula For Both Men And Women 1

SHINSHA Cream Hair Color New Improved Formula For Both Men And Women 1

Product Description: SHINSHA Cream Hair Color is a new and improved formula designed for both men and women. It provides long-lasting color coverage and a natural look, while also nourishing and protecting the hair.

Key Features: The new formula is enriched with natural ingredients such as argan oil and keratin, which help to strengthen and hydrate the hair. It is easy to apply and leaves hair feeling soft and silky. The color is fade-resistant and lasts for up to 4-6 weeks.

For Whom: This hair color is suitable for both men and women who want to achieve a natural-looking hair color that lasts. It is ideal for those who want to cover up gray hairs or simply change up their hair color.

Pros: The SHINSHA Cream Hair Color is easy to use at home and provides professional results. It nourishes and protects the hair while delivering long-lasting color. The natural ingredients help to improve the overall health of the hair.

Cons: Some users may find the color to be slightly darker or lighter than expected. It is recommended to do a patch test before applying the hair color to avoid any allergic reactions. Additionally, the color may fade slightly over time, especially with frequent washing.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	New improved formula meets consumer preferences for efficacy.	India Retailing
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing moderate competition from other established brands in the segment.	The Economic Times
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	Retail Today
Final Market Score	100	76/100 (3.80/5)	Strong brand with improved formula positioned well in growing Indian hair color market.

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