Shimmer Toilet Cleaner 5L Mega Jar Original Liquid Cleaner Powerful Toilet Cleaner All in One Purpose Cleaner Home and Commercial Use

Key Features: - Powerful toilet cleaner - Multi-purpose cleaner for home and commercial use - Comes in a convenient 5L mega jar - Original liquid formula for effective cleaning

For whom: - Ideal for households looking for a strong toilet cleaner - Perfect for commercial establishments such as restaurants, hotels, and offices - Suitable for busy individuals who want an all-in-one purpose cleaner

Pros: - Effectively removes tough stains and grime in toilets - Versatile cleaner that can be used on multiple surfaces - Long-lasting 5L jar ensures you always have enough cleaner on hand

Cons: - Strong odor may be overwhelming for some users - Not suitable for use on certain delicate surfaces, always test in a small inconspicuous area first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a large 5L jar with powerful cleaning properties suitable for both home and commercial use.	India Today, NDTV
Brand Strength	20	10	Established brand with a loyal customer base in the cleaning segment.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for innovative toilet cleaners in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Financial Express
Competition	10	6	Facing moderate competition from established and new players in the toilet cleaner segment.	Business Today, CNBC TV18
Use-case Advantage	5	5	Versatile cleaner suitable for various cleaning needs.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Innovative and powerful toilet cleaner with competitive pricing and versatile usage.

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