Shesha Ayurveda Black Nilini Hair Colour With Aloevera Gel Ayurvedic No PEROXIDE No PERBORATE No AMMONIA Black 40G

Shesha Ayurveda Black Nilini Hair Colour With Aloevera Gel Ayurvedic No PEROXIDE No PERBORATE No AMMONIA Black 40G

About Product: Shesha Ayurveda Black Nilini Hair Colour is a natural alternative to traditional hair dyes. It is made with Ayurvedic ingredients and does not contain any harmful chemicals like peroxide, perborate, or ammonia. The added aloevera gel helps to nourish and condition the hair while coloring.

Key Features: - Ayurvedic hair colour - No peroxide, perborate, or ammonia - Enriched with aloevera gel - Provides natural black color to hair - Nourishes and conditions hair

For whom: This hair colour is suitable for anyone looking for a natural and chemical-free way to color their hair. It is especially beneficial for those with sensitive scalp or allergies to traditional hair dyes.

Pros: - Natural ingredients - Does not damage hair - Nourishes and conditions hair - No harsh chemicals

Cons: - Color may not be as long-lasting as chemical dyes - May require multiple applications for desired shade

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers ammonia-free and herbal ingredients, aligning with market trends.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both traditional and new herbal hair color brands.	MarketWatch
Use-case Advantage	5	5	Convenient packaging and easy application process.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Strong contender in the natural hair color segment with competitive pricing and herbal ingredients.

Factor	Rating (out of 5)	Notes
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