Seven Seas HD Pro Concealer 01 Ivory Ultra Light Cover HD Pro Concealer Natural Total Oil Control With SPF 20

Seven Seas HD Pro Concealer 01 Ivory Ultra Light Cover HD Pro Concealer Natural Total Oil Control With SPF 20

The Seven Seas HD Pro Concealer in shade 01 Ivory is a must-have in your makeup kit. It provides ultra light cover, giving you a flawless complexion with a natural finish. This concealer is also designed to control excess oil and has added SPF 20 for sun protection.

For those looking to achieve a seamless and airbrushed look, this concealer is perfect for you. Whether you have blemishes, dark circles, or uneven skin tone, the HD Pro Concealer will help to camouflage imperfections while keeping your skin looking radiant.

Key Features:
- Ultra light cover
- Natural finish
- Total oil control
- SPF 20 for sun protection

Pros:
- Provides flawless complexion
- Long-lasting
- Controls oil
- Sun protection

Cons:
- Limited shade range
- May require setting powder for longer wear-time.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers total oil control and SPF 20, aligning with Indian consumer preferences for multitasking products.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for high coverage concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end concealers in India.	Elle India
Competition	10	8	Facing moderate competition from other high coverage concealers in the Indian market.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the need for ultra-light coverage suitable for Indian skin tones.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned high coverage concealer with strong brand loyalty in India.

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