Set Wet Hair Wax For Men Glaze Wax 60g Healthy Shine Strong Hold Restylable Anytime Easy Wash off No Paraben No Sulphate No Alcohol

Key Features: - Provides healthy shine to hair - Strong hold for long-lasting hairstyle - Restylable anytime for versatility - Easy to wash off without leaving residue - Free from parabens, sulphates, and alcohol for safe use

For whom: This hair wax is designed for men who want a strong hold and healthy shine for their hairstyles. It is suitable for all hair types and can be used by anyone looking for a reliable styling product.

Pros: - Provides a strong hold for all-day styling - Adds a healthy shine to hair - Easy to restyle anytime - Does not contain harmful chemicals like parabens, sulphates, or alcohol

Cons: - May not be suitable for those with very fine or thin hair - Strong hold may be too intense for some users who prefer a more flexible hold

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers strong hold, restylable anytime, and easy wash off, meeting consumer preferences.	Kantar
Brand Strength	20	10	Set Wet is a well-known brand in the Indian men's grooming segment.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from other established brands offering similar hair wax products.	IRI
Use-case Advantage	5	5	Provides healthy shine without harmful chemicals, appealing to health-conscious consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Set Wet Hair Wax For Men Glaze Wax 60g is well-positioned in the growing Indian men's grooming market.

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