Sensodyne Mouthwash Complete Protection All in One Mouth Wash for Sensitivity Protection Strong teeth and lasting freshness Pack of 250ml

Sensodyne Mouthwash Complete Protection is a specially formulated mouthwash designed to provide complete protection for sensitive teeth. It helps to strengthen teeth and provides lasting fresh breath. With a pack size of 250ml, this mouthwash is convenient for everyday use.

Key Features: - Specifically designed for sensitive teeth - Helps to strengthen teeth - Provides lasting freshness - Convenient pack size of 250ml

For whom: Ideal for individuals with sensitive teeth looking for a mouthwash that provides complete protection and freshness.

Pros: - Helps to protect against sensitivity - Strengthens teeth - Provides long-lasting freshness

Cons: - May not be suitable for individuals without sensitive teeth

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	All-in-one mouthwash with sensitivity protection and lasting freshness aligns with consumer needs.	Euromonitor
Brand Strength	20	10	Sensodyne is a trusted brand known for sensitivity protection.	Brandwatch
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered in the market.	AC Nielsen
Competition	10	6	Facing competition from other established oral care brands in the market.	Forbes
Use-case Advantage	5	5	Addresses the specific need for sensitivity protection and oral hygiene.	Gartner
Final Market Score	100	66/100 (3.30/5)	Sensodyne Mouthwash offers a well-rounded solution for sensitivity protection and oral hygiene in the competitive Indian market.

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