Sensodyne Expert Manual Toothbrush for Adults 20x Slimmer Bristles for Expert Cleaning Toothbrush with Soft Bristles Advanced Tongue Cleaner White 1 Piece

Key Features: - 20x slimmer bristles for expert cleaning - Soft bristles for gentle cleaning - Advanced tongue cleaner for complete oral hygiene - Ergonomically designed handle for comfortable grip

For whom: The Sensodyne Expert Manual Toothbrush is designed for adults who have sensitive teeth and gums, or who simply prefer a gentle brushing experience.

Pros: - Slimmer bristles can reach tight spaces between teeth easily - Soft bristles are gentle on sensitive teeth and gums - Advanced tongue cleaner helps remove bacteria and maintain fresh breath - Ergonomic handle makes it comfortable to hold and maneuver

Cons: - May not provide sufficient cleaning for those with heavy plaque buildup - Some users may find the slim bristles too soft for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Slimmer bristles and advanced tongue cleaner cater to adult oral care needs.	Gartner
Brand Strength	20	10	Sensodyne is a trusted brand known for oral health expertise.	Euromonitor
Category Momentum	20	15	Growing demand for premium oral care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium toothbrushes in the market.	Forbes
Competition	10	10	Facing competition from other premium toothbrush brands offering similar features.	Nielsen
Use-case Advantage	5	5	Designed for adults with sensitive teeth for gentle yet effective cleaning.	Statista
Final Market Score	100	66/100 (3.30/5)	Sensodyne Expert Manual Toothbrush offers a competitive solution for adults seeking premium oral care.

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