Sebamed Clear Face Cleansing Foam for Acne prone Skin 50 ml I pH 5 5 I Gentle Effective hydrating cleanser for pimples Face wash men womenl Oil Free l Clinically proven l Toxin free

Key Features: - Formulated with a pH of 5.5, which helps maintain the skin's natural protective barrier - Gentle yet effective cleansing foam specifically designed for acne-prone skin - Hydrating formula helps to prevent over-drying of the skin - Suitable for both men and women - Oil-free and non-comedogenic - Clinically proven to be effective in reducing pimples and acne - Free from toxins and harmful chemicals

For whom: - Ideal for individuals with acne-prone skin - Suitable for those who want a gentle yet effective cleanser - Perfect for both men and women looking to combat pimples and acne

Pros: - Maintains skin's natural pH balance - Effectively cleanses without over-drying - Clinically proven to reduce pimples and acne - Free from harmful toxins and chemicals

Cons: - May not work for all individuals with severe acne - Some users may find the price point to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for acne-prone skin with pH 5.5, oil-free, and clinically proven formula.	GfK
Brand Strength	20	10	Sebamed is a well-known brand with a strong reputation for effective skincare products.	Euromonitor
Category Momentum	20	15	Growing demand for acne skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar acne skincare products in the market.	Kantar
Competition	10	6	Facing competition from other established acne skincare brands in the market.	IRI
Use-case Advantage	5	5	Effective hydrating cleanser specifically designed for pimples and acne-prone skin.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Sebamed Clear Face Cleansing Foam is well-positioned in the Indian acne skincare market with its effective and gentle formula.

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