Schwarzkopf Root Retouch Instant Grey Hair Concealer Spray Sweat And Rain Resistant Matte Finish Perfect Coverage Upto 40 Fast and Easy Applications Unisex For All Hair Types Brown 120ML

Schwarzkopf Root Retouch Instant Grey Hair Concealer Spray Sweat And Rain Resistant Matte Finish Perfect Coverage Upto 40 Fast and Easy Applications Unisex For All Hair Types Brown 120ML

The Schwarzkopf Root Retouch Instant Grey Hair Concealer Spray is a convenient and fast solution to cover up grey roots instantly. Whether you're in-between salon visits or just looking for a quick touch-up, this spray provides perfect coverage in just seconds.
Key features of this product include its sweat and rain-resistant formula, matte finish for a natural look, and the ability to cover up to 40 applications. It is suitable for all hair types and is unisex, making it a versatile option for anyone looking to conceal their grey roots.
This product is ideal for busy individuals who want a quick and easy way to touch up their roots without the hassle of scheduling a salon appointment. Whether you have a busy schedule or just want a temporary fix, this spray is perfect for on-the-go use.
Pros: - Instant coverage - Easy to use - Sweat and rain-resistant - Matte finish for a natural look - Suitable for all hair types Cons: - May require regular touch-ups - Limited color options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like sweat and rain resistance, matte finish, and perfect coverage align well with Indian consumer preferences.	Nielsen
Brand Strength	20	10	Schwarzkopf is a well-known brand with a strong presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for instant grey hair concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other brands offering similar grey hair concealers.	IRI
Use-case Advantage	5	5	Easy and fast application with up to 40 uses appeals to busy Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Schwarzkopf Root Retouch Instant Grey Hair Concealer Spray is well-positioned in the Indian market with its competitive pricing and features.

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