Schwarzkopf Professional Bonacure Repair Rescue Shampoo For Men Women Strengthens Restores Damaged Hair Enriched with Arginine for Nourishment 1000 ML

About Product: Schwarzkopf Professional Bonacure Repair Rescue Shampoo is a specially formulated shampoo designed to strengthen and restore damaged hair. It is enriched with Arginine, which helps nourish and repair the hair from within.

Key Features: - Strengthens and restores damaged hair - Enriched with Arginine for nourishment - Suitable for both men and women - Comes in a 1000 ML bottle for long-lasting use

For whom: This shampoo is ideal for individuals with damaged hair who are looking to strengthen and restore their hair's health. It is suitable for both men and women.

Pros: - Effectively repairs and strengthens damaged hair - Nourishes the hair from within - Comes in a large size bottle for prolonged use - Suitable for both men and women

Cons: - May be on the pricier side compared to other shampoos - Some users may not like the scent of the shampoo

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Arginine, a key ingredient for nourishing and repairing damaged hair.	GfK
Brand Strength	20	18	Schwarzkopf is a well-known and trusted brand in the hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium hair care product in the Indian market.	Nielsen
Competition	10	8	Facing competition from other established premium hair care brands in India.	IRI
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide consumer base.	Kantar
Final Market Score	100	76/100 (3.80/5)	Schwarzkopf Professional Bonacure Repair Rescue Shampoo is well-positioned in the growing Indian premium hair care market.

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