Savlon Herbal Sensitive Germ Protection Liquid Handwash Refill Pouch 1 35L or above

About the Product: This Savlon Herbal Sensitive Germ Protection Liquid Handwash is specially formulated for sensitive skin. It contains natural herbal ingredients that help in protecting against germs while being gentle on the hands.

Key Features: - Contains natural herbal ingredients - Provides germ protection - Gentle on sensitive skin - Comes in a convenient refill pouch

For Whom: This handwash is suitable for those with sensitive skin who are looking for a gentle yet effective way to protect against germs.

Pros: - Natural herbal ingredients - Gentle on sensitive skin - Convenient refill pouch option

Cons: - May not have as strong a scent as other handwashes - Some users may prefer a foaming handwash instead of liquid

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large refill pouch size suitable for family usage, herbal ingredients align with market trends.	Retail360, AC Nielsen
Brand Strength	20	10	Savlon is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for herbal and sensitive handwash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced refill pouch catering to price-sensitive Indian consumers.	Economic Times
Competition	10	6	Facing competition from other established and emerging brands in the herbal handwash segment.	Business Standard
Use-case Advantage	5	5	Promotes germ protection and sensitive skin care, meeting consumer needs.	India Today
Final Market Score	100	66/100 (3.30/5)	Savlon Herbal Sensitive Germ Protection Handwash Refill pouch has a strong market position in the growing herbal handwash segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—