Santoor Sandal Turmeric Soap for Total Skin Care 125g Pack of 4

Santoor Sandal Turmeric Soap for Total Skin Care 125g Pack of 4

Santoor Sandal Turmeric Soap is a popular beauty soap that is enriched with the goodness of sandalwood and turmeric. It is known for its unique formulation that helps in providing total skin care.

Key Features: - Enriched with sandalwood and turmeric - Helps in keeping the skin healthy and glowing - Provides total skin care - Has a pleasant fragrance that lasts long

For whom: This soap is suitable for all skin types and can be used by both men and women. It is especially beneficial for those looking for a natural way to nourish their skin and keep it healthy.

Pros: - Natural ingredients that are gentle on the skin - Helps in keeping the skin hydrated and moisturized - Pleasant fragrance that lingers on the skin - Affordable pricing for a pack of 4

Cons: - Some may find the fragrance too strong - May not be suitable for those with sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandal and turmeric are popular skin care ingredients in India, aligning with consumer preferences.	Mintel
Brand Strength	20	18	Santoor is a trusted brand known for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Nielsen
Price Positioning	20	10	Competitively priced for a pack of 4, offering value for money to price-sensitive Indian consumers.	Retail360
Competition	10	9	Faces competition from other established soap brands in the Indian market, requiring continuous differentiation.	Euromonitor
Use-case Advantage	5	4	Offers total skin care solution in a single product, catering to convenience-seeking consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Santoor Sandal Turmeric Soap holds a strong position in the competitive Indian solid soap bars market.

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