Sanfe Quick Fix Hair Eyerbrow Touch Up Kit Black Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Fine Powder for Flawless Application

Sanfe Quick Fix Hair Eyerbrow Touch Up Kit Black Helps Cover Grey Roots Bald Spots Instantly Highly Pigmented Fuller and Denser Long Lasting Matte Finish Fine Powder for Flawless Application

Key Features: - Helps cover grey roots and bald spots instantly - Highly pigmented for fuller and denser coverage - Long-lasting matte finish - Fine powder for flawless application

For whom: - Anyone looking to touch up their hair or eyebrows quickly and easily - Ideal for those with grey roots or bald spots that need coverage - Suitable for all hair types and textures

Pros: - Provides instant coverage for grey roots and bald spots - Highly pigmented formula ensures long-lasting results - Matte finish looks natural and provides a flawless look - Easy to apply with fine powder for precision

Cons: - May require frequent touch-ups throughout the day for long-lasting coverage - Limited shade options available for different hair colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highly pigmented, long-lasting, and matte finish align well with market preferences	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in beauty segment	Brandwatch
Category Momentum	20	15	Growing demand for instant hair touch-up solutions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands offering similar products	Nielsen
Use-case Advantage	5	5	Addresses common consumer pain point of covering grey roots and bald spots instantly	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and features, well-positioned in growing market segment.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—