Sandpuppy Coldstrap Reusable Cold Ice Pack Ice pack for Injury And Muscle Soreness Pain Relief Ice pack for Knees Back Shoulder Hip Neck Ankle Long Lasting With Stretch Band to Enhance Fit and Comfort

The Sandpuppy Coldstrap is a reusable cold ice pack designed to provide pain relief for injuries and muscle soreness. This ice pack can be used on various parts of the body such as knees, back, shoulder, hip, neck, ankle, and more. Its long-lasting cooling effect helps reduce inflammation and numb the area for pain relief.

Key Features: - Reusable and durable design - Long-lasting cooling effect - Stretch band for enhanced fit and comfort - Effective for various body parts

For whom: The Sandpuppy Coldstrap is ideal for athletes, fitness enthusiasts, individuals recovering from injuries, or anyone experiencing muscle soreness or pain. It can be used at home, in the gym, or on the go for quick pain relief.

Pros: - Easy to use and comfortable to wear - Provides targeted pain relief - Versatile for multiple body parts - Reusable and eco-friendly

Cons: - May not stay cold for as long as some other ice packs - Band may not fit all body sizes perfectly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile pack suitable for various body parts, enhancing user experience.	BusinessToday, Outlook
Brand Strength	20	10	Sandpuppy known for quality and innovation in health products.	TOI, Hindu
Category Momentum	20	15	Growing demand for reusable cold packs in Indian market.	Mint, ET
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	BusinessLine, LiveMint
Competition	10	6	Facing competition from established and emerging brands in the segment.	HealthcareIndia, MedGadget
Use-case Advantage	5	5	Effective pain relief solution for multiple body areas.	ExpressHealthcare
Final Market Score	100	66/100 (3.30/5)	Sandpuppy Coldstrap offers a well-rounded solution for pain relief in various body areas.

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