RiteBite Max Protein Daily Assorted Protein Bars with 10g Protein 5g Fiber 21 Vit Minerals 0 Added Sugar No Cholesterol Trans Fat For Upto 2h of Energy Healthy Snack 50g Pack of 6

Key Features: - Contains 10g of protein and 5g of fiber per bar - Provides 21 essential vitamins and minerals - Zero added sugar, no cholesterol, and no trans fat - Each bar provides energy for up to 2 hours - Healthy snack option in a convenient 50g pack of 6 bars

For whom: RiteBite Max Protein Daily Assorted Protein Bars are suitable for individuals looking for a nutritious and convenient snack option to fuel their day. Whether you are a fitness enthusiast, a busy professional, or a student on-the-go, these protein bars can help meet your dietary needs.

Pros: - High protein and fiber content for satiety and muscle recovery - Nutrient-dense with essential vitamins and minerals - No added sugar, cholesterol, or trans fat for a healthier snack option - Provides sustained energy for up to 2 hours

Cons: - Some users may find the taste or texture of the bars not to their liking - Can be higher in calories compared to other snack options - May not be suitable for individuals with specific dietary restrictions or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein, fiber, and vitamin content align with consumer trends.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for healthy snacks in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established protein bar brands in the market.	FoodBiz News
Use-case Advantage	5	5	Provides sustained energy for up to 2 hours, meeting consumer needs for on-the-go snacks.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Strong product with competitive pricing and nutritional benefits in a growing market segment.

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