RiteBite Max Protein Active Choco Fudge Protein Bars with 20g Protein 5g Fiber 21 Vit Minerals No Cholesterol Trans Fat For Upto 4h of Energy Healthy Snack 75g Pack of 6

Key Features: - Each bar contains 20g of protein, 5g of fiber, and 21 vitamins and minerals - No cholesterol or trans fat - Provides up to 4 hours of sustained energy - Healthy snack option - Comes in a convenient pack of 6 bars

For whom: - Individuals looking for a high-protein snack to fuel their active lifestyle - Fitness enthusiasts and athletes needing a post-workout protein boost - Anyone seeking a convenient and nutritious snack on the go

Pros: - High protein content helps with muscle recovery and growth - Fiber aids digestion and promotes fullness - Packed with essential vitamins and minerals for overall health - No cholesterol or trans fat for heart health - Provides long-lasting energy without the crash

Cons: - Some may find the texture or taste of the bar not to their liking - May be higher in calories for those watching their overall intake

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein and fiber content aligns with current consumer trends towards healthier snacking options.	Euromonitor
Brand Strength	20	18	Established brand with good reputation in the health food segment.	Brandwatch
Category Momentum	20	15	Growing demand for healthy snacks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar protein bars in the market.	Retail360
Competition	10	8	Facing moderate competition from other established protein bar brands in the market.	Nielsen
Use-case Advantage	5	5	Provides sustained energy for up to 4 hours, catering to active individuals' needs.	Healthline
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in growing health snack market in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—