RiteBite 4g Protein Bar Assorted Pack With Quinoa Oats No Cholesterol Trans Fat Energy Bar 35g Pack of 10

RiteBite 4g Protein Bar is a nutritious snack option that is packed with goodness. Each bar is made with quinoa and oats, providing a great source of protein and energy to keep you fueled throughout the day. It is free from cholesterol and trans fat, making it a healthier choice compared to other snack options.

Key Features: - Contains 4g of protein per bar - Made with quinoa and oats for added nutrition - No cholesterol or trans fat - Convenient pack of 10 bars for on-the-go snacking

For whom: This protein bar is perfect for anyone looking for a healthy and convenient snack option. Whether you're a busy professional, a student on the go, or an athlete in need of a quick energy boost, this bar is suitable for all.

Pros: - Good source of protein and energy - Made with healthy ingredients like quinoa and oats - Convenient pack size for easy snacking on the go

Cons: - Some may find the texture of the bar to be a bit chewy - The taste may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of quinoa, oats, and zero cholesterol aligns well with the health-conscious consumer base in India.	Nielsen
Brand Strength	20	10	RiteBite is a well-established brand known for its health-focused products in India.	Euromonitor
Category Momentum	20	15	Growing demand for convenient and healthy snack options in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar protein bars in the Indian market.	Retail360
Competition	10	6	Facing moderate competition from other protein bar brands offering similar health benefits in India.	IRI
Use-case Advantage	5	5	Offers a quick and nutritious energy boost, catering to the busy lifestyles of Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	RiteBite 4g Protein Bar Assorted Pack is well-positioned in the Indian market as a convenient and healthy snack option.

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