Rexona Coconut and Olive Oil Soap For Silky Smooth Skin 4X100 g

This Rexona Coconut and Olive Oil Soap is specially formulated to provide silky smooth skin with its unique blend of coconut and olive oil. It helps to deeply nourish and moisturize the skin, leaving it feeling soft and smooth.

Key features of this soap include its creamy lather, refreshing coconut scent, and the added benefits of olive oil which is known for its skin healing properties. The soap is also gentle on the skin and suitable for daily use.

This soap is perfect for those who have dry or dull skin and are looking for a hydrating and nourishing solution. It is also suitable for those who prefer natural ingredients in their skincare products.

Pros: - Provides silky smooth skin - Nourishing and moisturizing - Refreshing coconut scent - Includes olive oil for added skin benefits Cons: - Some may not like the strong coconut scent - May not be suitable for those with sensitive skin due to added fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and olive oil ingredients align with current consumer preferences for natural products.	Nielsen
Brand Strength	20	15	Rexona is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	10	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other natural soap brands in the market.	IRI
Use-case Advantage	5	5	Offers silky smooth skin benefits, appealing to consumers seeking premium skincare products.	Kantar
Final Market Score	100	66/100 (3.30/5)	Rexona Coconut and Olive Oil Soap is well-positioned in the growing Indian natural skincare segment.

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