Revlon Top Speed Hair Color for Men Natural Black Infused with Mother of Pearl and Ginseng Root extract for Intense Conditioning 100 Grey Coverage in 5 Minutes Shiny Nourished Hair

Revlon Top Speed Hair Color for Men Natural Black Infused with Mother of Pearl and Ginseng Root extract for Intense Conditioning 100 Grey Coverage in 5 Minutes Shiny Nourished Hair

Key Features: - Infused with Mother of Pearl and Ginseng Root extract for intense conditioning - Provides 100% grey coverage in just 5 minutes - Leaves hair shiny and nourished

For Whom: - Men looking for a quick and easy hair color solution - Individuals with grey hair looking for complete coverage - People who want their hair to look shiny and nourished after coloring

Pros: - Quick and easy to use - Provides intense conditioning for hair - Leaves hair looking shiny and nourished

Cons: - May not be suitable for individuals with sensitive scalp - Color may fade faster than expected

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers quick and effective grey coverage with added conditioning benefits	GfK
Brand Strength	20	15	Revlon is a well-known and trusted brand in the Indian market	Brandwatch
Category Momentum	20	10	Growing demand for men's hair color products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	6	Facing competition from other established hair color brands in India	Nielsen
Use-case Advantage	5	5	Provides quick and efficient hair coloring solution for men	Kantar
Final Market Score	100	66/100 (3.30/5)	Revlon Top Speed Hair Color for Men Natural Black is a competitive product in the Indian men's hair color market.

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