Revlon Colorsilk Beautiful Color Permanent Hair Dye with Keratin 100 Gray Coverage Ammonia Free 30 Dark Brown

Revlon Colorsilk Beautiful Color Permanent Hair Dye with Keratin 100 Gray Coverage Ammonia Free 30 Dark Brown

Revlon Colorsilk Beautiful Color is a permanent hair dye that provides 100% gray coverage while also being ammonia-free. It is enriched with keratin to help nourish and strengthen hair during the coloring process.

Key Features: - Provides vibrant, long-lasting color - Contains keratin for added hair strength - Ammonia-free formula is gentle on hair - Covers stubborn grays completely

For whom: Revlon Colorsilk Beautiful Color is suitable for anyone looking for a reliable at-home hair coloring solution that covers grays effectively while also caring for the hair.

Pros: - Easy to use at home - Ammonia-free formula is gentle on hair and scalp - Provides rich, vibrant color - Contains keratin for added hair strength

Cons: - Some users may find the color results to be slightly different from what is shown on the box - May not be as long-lasting as professional salon coloring treatments

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Offers keratin and ammonia-free formula, aligning with current market trends.	Euromonitor
Brand Strength	20	15	Revlon is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for permanent hair dyes in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from other established hair dye brands in India.	GfK
Use-case Advantage	5	5	Provides 100% gray coverage, meeting a common consumer need.	Kantar
Final Market Score	100	56/100 (2.80/5)	Revlon Colorsilk Dark Brown hair dye offers a competitive choice in the Indian market.

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