Revlon Colorsilk Beautiful Color Permanent Hair Color with Keratin 40ml 40ml 11 8ml 20 Brown Black Pack of 1

Revlon Colorsilk Beautiful Color Permanent Hair Color with Keratin 40ml 40ml 11 8ml 20 Brown Black Pack of 1

Revlon Colorsilk Beautiful Color Permanent Hair Color is a long-lasting hair dye that contains keratin to help nourish and strengthen the hair. This formula provides vibrant color and gray coverage, leaving hair looking shiny and healthy.

Key Features: - Contains keratin for added hair strength - Provides vibrant color and gray coverage - Leaves hair looking shiny and healthy - Long-lasting formula

For whom: This product is suitable for anyone looking to color their hair at home with a formula that not only provides beautiful color but also helps to nourish and strengthen the hair.

Pros: - Easy to use at home - Contains keratin for added hair strength - Provides long-lasting color - Leaves hair looking shiny and healthy

Cons: - May require multiple applications for fully covering gray hair - Some users may experience skin sensitivity to the formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Offers keratin for hair nourishment, meeting consumer preferences.	Nielsen
Brand Strength	20	15	Revlon is a well-established brand in the Indian hair color market.	Euromonitor
Category Momentum	20	10	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established hair color brands in India.	IRI
Use-case Advantage	5	5	Convenient single-pack solution for at-home hair coloring.	Kantar
Final Market Score	100	56/100 (2.80/5)	Revlon Colorsilk Beautiful Color offers a competitive option in the Indian permanent hair color segment.

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