Revive Floral Fresh Stiffener 395g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium fabric softener with Floral Fresh fragrance for long-lasting freshness
  • Leaves clothes smelling fresh and clean for up to 30 days
  • Ideal for adding a touch of freshness to any laundry routine
  • Convenient 395g bottle perfect for everyday or delicate fabrics

Market-Based Score (India)

66/100 (3.30/5)
Decent
Revive Liquid Stiffener is well-positioned in the Indian market with strong brand loyalty and competitive pricing.
Rs.136.00 Rs.170.00
Best price from Amazon.in Amazon.in
Key Features
Category Fabric Softener
Fragrance Floral Fresh
Duration Up to 30 days
Weight 395g
Pros Long lasting fragrance
Pros Easy to use
Pros Leaves clothes feeling soft
Cons Scent may be too strong for some
Cons Not suitable for sensitive skin
Details
Revive Liquid Stiffener is a premium quality fabric softener that is specially formulated with a Floral Fresh fragrance. It leaves your clothes smelling fresh and clean for up to 30 days.

Key Features:
- Floral Fresh fragrance
- Long lasting scent that lasts up to 30 days
- Comes in a convenient 395g bottle

This product is perfect for anyone looking to add a touch of freshness to their laundry routine. Whether you're washing your everyday clothes or delicate fabrics, Revive Liquid Stiffener will leave your clothes smelling fresh and feeling soft.

Pros:
- Long lasting fragrance
- Easy to use
- Leaves clothes feeling soft

Cons:
- Some may find the scent too strong for their liking
- Not suitable for those with sensitive skin

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long-lasting fragrance and specific product features meet Indian consumer preferences. Retail360
Brand Strength 20 15 Established brand with loyal customer base in India. Brand Equity
Category Momentum 20 10 Growing demand for household care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. PriceWatch
Competition 10 6 Facing moderate competition from other stiffener brands in the market. Euromonitor
Use-case Advantage 5 5 Addresses a common need for long-lasting freshness in Indian households. Consumer Reports
Final Market Score 100 66/100 (3.30/5) Revive Liquid Stiffener is well-positioned in the Indian market with strong brand loyalty and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long-lasting fragrance and specific product features meet Indian consumer preferences.
    Sources: Retail360
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for household care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: PriceWatch
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other stiffener brands in the market.
    Sources: Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses a common need for long-lasting freshness in Indian households.
    Sources: Consumer Reports
Summary
Revive Liquid Stiffener is well-positioned in the Indian market with strong brand loyalty and competitive pricing.

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Price Comparison

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Rs.136.00 Rs.170.00

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Revive Liquid Stiffener with Floral Fresh fragrance Long lasting fragrance that lasts upto 30 days 395g

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Best price
Rs.136.00 Rs.170.00