REORIC Chirata 100g 100 Fresh Natural Chirayta chiraita leaf Bitterstick Swertia Chirayita Pure Raw Form Chirata Green Chiraita Indian Gentian Hara Chirayata

The REORIC Chirata is a 100g pack of pure raw form Chirata, also known as chirayta or Swertia Chirayita leaf. This bitterstick is sourced from Indian Gentian plants and is known for its various health benefits.
Key features of the REORIC Chirata include its freshness, natural form, and green color. It is free from any additives or preservatives, making it a pure and raw form of Chirata.
This product is suitable for individuals looking to incorporate traditional herbal remedies into their daily routine. Chirata is known for its bitter taste and is believed to have various medicinal properties, including supporting digestion and boosting immunity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fit due to the product's natural and pure raw form Chirata leaf content.	Business Today, Hindu Business Line
Brand Strength	20	10	Established brand with a loyal customer base in the Chyawanprash category.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC TV18, Financial Express
Competition	10	6	Facing moderate competition from other established Chyawanprash brands.	India Today, Outlook India
Use-case Advantage	5	5	Offers unique health benefits due to the presence of Indian Gentian.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Ayurvedic Chyawanprash market in India.

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