RENEE Color Fix Instant Hair Colour Touch Up Wax Stick Brown Covers Greys Lightweight Non sticky Quick Dry Long Lasting Enriched with Almond Oil Argan Oil Vitamin E 15 ml

RENEE Color Fix Instant Hair Colour Touch Up Wax Stick Brown Covers Greys Lightweight Non sticky Quick Dry Long Lasting Enriched with Almond Oil Argan Oil Vitamin E 15 ml

About RENEE Color Fix Instant Hair Colour Touch Up Wax Stick Brown:
The RENEE Color Fix Instant Hair Colour Touch Up Wax Stick in Brown is a convenient and easy way to cover up greys in between salon visits.

Key Features:
- Lightweight and non-sticky formula
- Quick dry for on-the-go touch ups
- Long lasting color
- Enriched with nourishing ingredients like Almond Oil, Argan Oil, and Vitamin E
- Comes in a 15 ml stick for easy application

For Whom:
This product is perfect for anyone looking to quickly and easily cover up greys or roots. It is suitable for all hair types and colors.

Pros:
- Easy to use
- Natural looking color
- Nourishing ingredients for hair health
- Portable and travel-friendly

Cons:
- May need to be reapplied throughout the day
- Limited color options
- Not suitable for covering larger areas of hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with almond oil, argan oil, and vitamin E for added hair nourishment.	Cosmetics Business
Brand Strength	20	10	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for instant hair color touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from other instant hair color touch-up products in the market.	Beauty Monitor
Use-case Advantage	5	5	Convenient and easy-to-use for quick touch-ups on the go.	Vogue India
Final Market Score	100	66/100 (3.30/5)	Well-positioned instant hair color touch-up wax stick with nourishing ingredients for the Indian market.

Factor	Rating (out of 5)	Notes
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