Radico Sunab Soft Black Hair Colour 100 Natural Safe for sensitive and allergic scalp 100g

Radico Sunab Soft Black Hair Colour 100 Natural Safe for sensitive and allergic scalp 100g

Radico Sunab Soft Black Hair Colour is a natural and safe option for those looking to color their hair without exposing themselves to harmful chemicals. Made with natural ingredients, it is suitable for individuals with sensitive and allergic scalp conditions.
Key features of this hair color include its gentle formula that does not cause irritation or dryness. It provides a lasting color that covers grey hairs effectively, leaving a natural-looking finish.
This product is ideal for individuals who are conscious about their health and are looking for a hair color option that is safe and chemical-free. It is also suitable for those with sensitive skin or allergies to traditional hair dyes.
Pros of Radico Sunab Soft Black Hair Colour include its natural ingredients, long-lasting color, and safe formula for sensitive scalps. It is also easy to use and provides good coverage for grey hairs.
Cons of this product may include a longer application time compared to chemical dyes and a slightly higher cost. Additionally, individuals with very resistant grey hairs may need to reapply the product for more coverage.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100% natural ingredients and safe for sensitive and allergic scalps meet consumer preferences.	India Today, The Economic Times
Brand Strength	20	10	Established brand reputation for safe and natural hair color products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar natural hair color products in the market.	Hindustan Times, Livemint
Competition	10	6	Facing competition from both established and emerging natural hair color brands.	India Retailing, Business Today
Use-case Advantage	5	5	Offers long-lasting color results suitable for permanent hair coloring needs.	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Radico Sunab Soft Black Hair Colour is well-positioned in the Indian market due to its natural ingredients and competitive pricing.

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