Pushp enRich Creme Hair Colour Dark Brown PPD Free No Ammonia easy to use Long lasting hair colour 100 Grey Coverage for Men and Women Hair Dye Hair Color Ppd Free Hair Dye Ppd Free Hair Color Ppd Ammonia Free Hair Colour

Pushp enRich Creme Hair Colour Dark Brown PPD Free No Ammonia easy to use Long lasting hair colour 100 Grey Coverage for Men and Women Hair Dye Hair Color Ppd Free Hair Dye Ppd Free Hair Color Ppd Ammonia Free Hair Colour

Key Features: - Enrich Creme Hair Colour in Dark Brown - PPD Free and No Ammonia formula - Easy to use application - Long lasting color - Provides 100% grey coverage for both men and women

For whom: This hair colour is perfect for individuals looking for a natural-looking, PPD-free and ammonia-free hair dye that provides full coverage for grey hair.

Pros: - PPD-free formula makes it safe for those with sensitivities - Long lasting color that stays vibrant - Easy application process - Provides full coverage for grey hair

Cons: - May require more frequent touch-ups for those with fast hair growth - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	PPD-free, Ammonia-free, Long-lasting with 100% Grey Coverage	Nielsen
Brand Strength	20	10	Established brand reputation in hair color segment	Euromonitor
Category Momentum	20	15	Growing demand for PPD-free hair colors in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar PPD-free products	GfK
Competition	10	10	Facing moderate competition from other PPD-free hair color brands	IRI
Use-case Advantage	5	5	Convenient and easy-to-use application for both men and women	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the PPD-free hair color segment in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—