PURITO Cica Clearing BB Cream 21 Light Beige 1 fl oz 30ml Vegan bb cream tinted

PURITO Cica Clearing BB Cream 21 Light Beige 1 fl oz 30ml Vegan bb cream tinted

About the Product: PURITO Cica Clearing BB Cream is a vegan BB cream tinted moisturizer that helps to even out skin tone and provide light coverage. It contains centella asiatica extract to help calm and soothe sensitive or irritated skin.

Key Features: - Provides light coverage to even out skin tone - Contains centella asiatica extract to soothe sensitive skin - Vegan formula

For Whom: This BB cream is suitable for anyone looking for a lightweight tinted moisturizer that also provides skincare benefits. It is especially ideal for those with sensitive or irritated skin.

Pros: - Lightweight formula - Helps to calm and soothe skin - Vegan and cruelty-free Cons: - May not provide enough coverage for those looking for a full-coverage foundation - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable for Indian skin tones and vegan-friendly.	Vogue India
Brand Strength	20	10	Established brand reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for BB creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Retail360
Competition	10	6	Facing competition from similar BB creams in the market.	Beauty Insider
Use-case Advantage	5	5	Addresses common skin issues with tinted coverage.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned vegan BB cream for Indian market with competitive pricing.

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