Purenso Select Lip Gloss Base Versagel 100g

Purenso Select Lip Gloss Base Versagel 100g

The Purenso Select Lip Gloss Base Versagel is a high-quality and versatile product that serves as a base for creating your own custom lip glosses.

Key Features: - Easy to use and blend with pigments, micas, and flavors to customize your lip gloss - Non-sticky formula that provides a smooth and glossy finish - Long-lasting and moisturizing, keeping your lips hydrated

For whom: This lip gloss base is perfect for makeup enthusiasts, beauty professionals, and anyone looking to create their own unique lip gloss shades.

Pros: - Versatile and customizable base for creating a wide range of lip gloss colors and finishes - High-quality formula that is long-lasting and nourishing for the lips - Easy to work with and blend with other lip gloss ingredients

Cons: - Some users may find the 100g size to be too small for creating large quantities of lip gloss - Can be a bit pricey compared to other lip gloss bases on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers popular features in demand in India.	Vogue India
Brand Strength	20	10	Brand has strong recognition among Indian consumers.	Brand Equity
Category Momentum	20	15	Lip glosses trending upwards in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from local and international brands.	Business Today
Use-case Advantage	5	5	Addresses specific lip care needs of Indian consumers.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned lip gloss base in growing Indian market.

Factor	Rating (out of 5)	Notes
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