PureCult Tap Shower Cleaner Removes hard water stains limescale Ideal for chrome steel glass taps and showers Kids and Pets Safe Ylang Ylang And Lavender Essential Oil 500ml

Key Features: - Removes hard water stains and limescale - Suitable for use on chrome, steel, glass taps and showers - Safe for kids and pets - Contains Ylang Ylang and Lavender Essential Oil - Comes in a 500ml size bottle

For Whom: This Tap Shower Cleaner is great for anyone looking to effectively remove hard water stains and limescale from their taps and showers. It is safe to use around kids and pets, making it a versatile option for households with young children or animals.

Pros: - Effectively removes tough stains and limescale - Suitable for a variety of surfaces - Safe for use around kids and pets - Pleasant Ylang Ylang and Lavender fragrance

Cons: - May require more effort for heavily stained areas - Some users may not enjoy the scent of Ylang Ylang and Lavender

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses common issues faced with hard water stains and limescale, appealing fragrance adds value.	India Today, Times of India
Brand Strength	20	10	Established brand reputation for producing safe and effective household cleaners.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for eco-friendly cleaning products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, CNBC TV18
Competition	10	6	Facing moderate competition from established and new players in the segment.	Business Insider, Moneycontrol
Use-case Advantage	5	5	Safe for use around children and pets, catering to family households.	NDTV
Final Market Score	100	66/100 (3.30/5)	Effective and competitively priced tap and shower cleaner catering to eco-conscious Indian households.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—