Purastep Silicone Gel Heel Protector Insole Cups for Swelling Pain Relief Foot Care Support Cushion for Men and Women 1 Pair Large

The Purastep Silicone Gel Heel Protector Insole Cups are designed to provide relief for swelling and pain in the heels. Made with soft silicone gel material, they cushion and support the heels to reduce discomfort while walking or standing.

Key features of these insole cups include their durable silicone gel construction, which is easy to clean and reusable. They are also designed to be non-slip, so they stay in place inside your shoes without shifting or sliding around.

These heel protector insole cups are suitable for both men and women who suffer from heel pain, discomfort, or swelling. They can be worn with almost any type of footwear, from sneakers to dress shoes, to provide relief and support throughout the day.

Pros of the Purastep Silicone Gel Heel Protector Insole Cups include their comfortable and cushioning design, which helps to reduce pressure on the heels and alleviate pain. They are also easy to clean and maintain, making them a convenient option for foot care.

Cons of these insole cups may include their size, as they are available in specific sizes that may not fit everyone perfectly. Some users may also find them to be slightly bulky, especially when worn with tighter-fitting shoes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silicone gel material and heel cup design meet market preferences.	RetailToday, IndiaRetailing
Brand Strength	20	10	Established brand with positive consumer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for foot care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	BusinessToday
Competition	10	6	Facing competition from other established foot care brands.	ETRetail
Use-case Advantage	5	5	Provides effective pain relief and support for swelling.	HealthcareIndia
Final Market Score	100	66/100 (3.30/5)	Silicone Gel Heel Protector Insole Cups positioned well in growing Indian foot care market.

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