Prettyme Herbal Kajal Pencil and Eyeliner 12 Hrs Long Stay Matte Finish Long Lasting Waterproof Smudge Proof Enriched With Almond Castor Oil Vitamin E 99 Natural Ingredients

Prettyme Herbal Kajal Pencil and Eyeliner 12 Hrs Long Stay Matte Finish Long Lasting Waterproof Smudge Proof Enriched With Almond Castor Oil Vitamin E 99 Natural Ingredients

Our Prettyme Herbal Kajal Pencil and Eyeliner is a must-have for anyone who wants a long-lasting, matte finish kajal that stays put for up to 12 hours. It is waterproof, smudge-proof, and enriched with almond oil, castor oil, and Vitamin E for added nourishment to your delicate eye area. Plus, with 99% natural ingredients, you can feel good about what you're putting on your skin.
Key Features: - 12 hours long-lasting formula - Matte finish - Waterproof and smudge-proof - Enriched with almond oil, castor oil, and Vitamin E - 99% natural ingredients
For Whom: This kajal pencil and eyeliner is perfect for anyone who wants a reliable product that won't budge throughout the day. Whether you're a busy professional, a student with a packed schedule, or simply someone who wants to look put together without constant touch-ups, this product is for you.
Pros: - Long-lasting formula - Matte finish - Waterproof and smudge-proof - Nourishing ingredients - Natural formulation
Cons: - May require reapplication after eating or rubbing eyes - Some users may find the pencil too soft or too hard for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highly desirable features like long-lasting, waterproof, and smudge-proof.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception.	Nielsen
Category Momentum	20	15	Growing demand for herbal beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing competition from both local and international brands in the eyeliner segment.	Forrester
Use-case Advantage	5	5	Offers natural ingredients and long stay benefits, meeting consumer needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong product with competitive pricing and desirable features in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—