Premium Natural Eye Kajal Long lasting herbal kajal waterproof and Smudgeproof Delux Herbal and natural Smudge Proof kajal With Almond Oil

Premium Natural Eye Kajal Long lasting herbal kajal waterproof and Smudgeproof Delux Herbal and natural Smudge Proof kajal With Almond Oil

Key Features: - Made with premium natural ingredients - Long-lasting formula - Waterproof and smudge-proof - Infused with almond oil for nourishment and hydration

For whom: This natural eye kajal is perfect for anyone looking for a high-quality, long-lasting kajal that is also gentle on the eyes. It is suitable for all skin types, including sensitive skin.

Pros: - Provides intense black color - Does not smudge or fade throughout the day - Nourishes and hydrates the delicate skin around the eyes

Cons: - May require multiple applications for a more intense color payoff - Price point may be higher than other kajal options on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, waterproof, and smudge-proof features align with consumer preferences	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and natural ingredients	Brand Equity
Category Momentum	20	15	Growing demand for natural and herbal beauty products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural kajal brands	Retail360
Competition	10	6	Facing competition from both traditional and new natural kajal brands in the market	BeautyInsider
Use-case Advantage	5	5	Almond oil infusion offers added nourishment and care for sensitive eyes	Vogue
Final Market Score	100	66/100 (3.30/5)	Premium natural kajal with strong market potential in the growing herbal beauty segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—