Prem Green Enega Cream Hair Color With Argan Oil And Green Tea Extract No Ammonia Cream Formula Smooth Care Burgundy 1 Count

Prem Green Enega Cream Hair Color With Argan Oil And Green Tea Extract No Ammonia Cream Formula Smooth Care Burgundy 1 Count

Prem Green Enega Cream Hair Color is a premium hair color product that is formulated with Argan Oil and Green Tea Extract. This unique formula does not contain any ammonia, making it gentle on the hair while providing vibrant and long-lasting color.

Key Features: - Contains Argan Oil and Green Tea Extract for smooth and nourished hair - No ammonia formula for a gentle coloring experience - Provides vibrant and long-lasting color - Cream formula for easy application - Available in Burgundy shade

For whom: Prem Green Enega Cream Hair Color is suitable for anyone looking for a hair color product that is gentle on the hair while providing vibrant color. It is ideal for those who want to nourish and care for their hair while coloring it.

Pros: - Contains beneficial ingredients like Argan Oil and Green Tea Extract - No ammonia formula is gentle on the hair - Cream formula makes for easy application - Provides vibrant and long-lasting color

Cons: - Limited shade availability - May not be suitable for those with sensitivities to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular ingredients like Argan Oil and Green Tea Extract, meeting consumer preferences in India.	Vogue India
Brand Strength	20	15	Established brand with positive reputation for hair care products in India.	Brand Equity
Category Momentum	20	10	Growing demand for ammonia-free hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair color products in India.	Retail360
Competition	10	6	Facing moderate competition from other established brands offering similar ammonia-free hair color products in India.	Beauty Monitor
Use-case Advantage	5	5	Offers smooth care and burgundy color, catering to consumers seeking both hair nourishment and trendy shades in India.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium hair color with popular ingredients, competitive pricing, and growing demand for ammonia-free products in India.

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