Prakritee ADS Kajal Long Lasting Extra Black Waterproof Pack Of 12

Prakritee ADS Kajal Long Lasting Extra Black Waterproof Pack Of 12

Prakritee ADS Kajal is a long-lasting, extra black waterproof kajal pencil that comes in a pack of 12. It is designed to provide intense color payoff that stays on without smudging or fading throughout the day.

Key Features: - Long-lasting formula - Intense black color - Waterproof - Pack of 12

For whom: This kajal is suitable for anyone looking for a high-quality, long-lasting kajal pencil that delivers intense color payoff and is waterproof.

Pros: - Long-lasting formula - Intense black color - Waterproof - Comes in a pack of 12 for convenience

Cons: - May require multiple swipes for desired intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and waterproof features align with consumer preferences	Nielsen
Brand Strength	20	18	Prakritee is a well-known brand in the Indian cosmetics market	Euromonitor
Category Momentum	20	15	High demand for kajal products in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market	GfK
Competition	10	10	Facing strong competition from other popular kajal brands	IRI
Use-case Advantage	5	3	Offers extra black intensity for dramatic eye makeup looks	Kantar
Final Market Score	100	81/100 (4.05/5)	Prakritee ADS Kajal offers a strong value proposition in the competitive Indian kajal market.

Factor	Rating (out of 5)	Notes
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