Plum Vitamin C Face Toner for Glowing Skin Reduce Pigmentation for Women Men with Mandarin Kakadu Alcohol Free for Oily Combination Acne Prone Dry Normal Sensitive Skin 100ml

About Product: Plum Vitamin C Face Toner is specially formulated to give your skin a healthy and natural glow. This toner helps in reducing pigmentation and brightening your complexion. It is suitable for both men and women.
Key Features: - Contains Vitamin C which helps in reducing pigmentation and brightening the skin - Enriched with Mandarin and Kakadu plum extracts - Alcohol-free formula which is gentle on the skin - Suitable for all skin types including oily, combination, acne-prone, dry, normal, and sensitive skin - Comes in a convenient 100ml bottle for easy application
For whom: Plum Vitamin C Face Toner is ideal for anyone looking to achieve a radiant and glowing complexion. It is suitable for individuals of all skin types, including those with sensitive skin.
Pros: - Helps in reducing pigmentation and brightening the skin - Alcohol-free formula is gentle on the skin - Suitable for all skin types - Convenient packaging for easy application
Cons: - Some users may find the scent overpowering - Results may vary for individuals with severe pigmentation issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of benefits suitable for various skin types.	Vogue
Brand Strength	20	18	Established brand with positive reputation in the market.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing moderate competition with room for growth.	Forbes
Use-case Advantage	5	3	Addresses common skin issues faced by Indian consumers.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian skincare market with room for growth.

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