Plum 3 Niacinamide Rice Water Face Toner Alcohol Free Toner for Oily Acne Prone Dry Combination Skin Pore Tightening Glowing Skin Fades Blemishes Brightens Smoothens Women Men 150ml

Key Features: - Contains Niacinamide and Rice Water for brightening and smoothening skin - Alcohol-free formula suitable for all skin types, including oily, acne-prone, dry, and combination - Helps tighten pores and fade blemishes for a more even complexion - Suitable for both women and men - Comes in a convenient 150ml size for easy application

For whom: This face toner is perfect for anyone looking to improve their skin tone and texture, especially those with oily, acne-prone, dry, or combination skin. Both women and men can benefit from its pore-tightening and blemish-fading properties.

Pros: - Helps achieve glowing skin - Brightens complexion - Smoothes skin texture Cons: - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses key skin concerns like acne, pores, and blemishes.	Vogue
Brand Strength	20	15	Plum has established itself as a trusted brand in India.	Brandwatch
Category Momentum	20	10	Growing demand for toners in Indian skincare market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar toners in the market.	Retail360
Competition	10	8	Facing competition from other popular toner brands in India.	Cosmopolitan
Use-case Advantage	5	3	Suitable for both men and women with various skin types.	Elle
Final Market Score	100	66/100 (3.30/5)	Plum 3 Niacinamide Rice Water Face Toner is well-positioned in the Indian skincare market with its competitive pricing and effective formulation.

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