Plum 2 Niacinamide Rice Water Superlight Gel Cream Moisturizer for Face Oil Free Hydration Brightens Fades Blemishes Dermat Tested All Skin Types Women Men 100 Vegan 50 g

The Plum 2 Niacinamide Rice Water Superlight Gel Cream Moisturizer is a hydrating face cream that is oil-free and contains niacinamide and rice water to brighten the skin and fade blemishes. It has been dermatologist tested and is suitable for all skin types, making it a versatile option for both women and men. Additionally, the formula is 100% vegan, making it a cruelty-free choice for environmentally conscious consumers.

Key features of this moisturizer include its lightweight gel texture, which allows for quick absorption into the skin without leaving a greasy residue. The niacinamide helps to improve skin texture and reduce the appearance of pores, while rice water nourishes and hydrates the skin for a glowing complexion. This product is also free from parabens, sulfates, and other harmful chemicals, making it a safe choice for sensitive skin.

This moisturizer is ideal for individuals looking to address skin concerns such as blemishes, dullness, and uneven skin tone. It is suitable for all skin types, including oily, combination, and dry skin, and can be used as a daily moisturizer to maintain healthy skin hydration.

Pros: - Lightweight gel texture for quick absorption - Contains niacinamide and rice water for brightening and hydration - Suitable for all skin types - Vegan and cruelty-free formula - Dermatologist tested for safety Cons: - Some users may find the gel texture too light for very dry skin types - May not provide enough hydration for individuals with extremely dry skin conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide and rice water are popular ingredients in Indian skincare products.	Vogue India
Brand Strength	20	18	Plum has established itself as a trusted brand in the skincare segment in India.	Brand Equity
Category Momentum	20	15	Growing demand for lightweight gel moisturizers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered in the market.	Retail4Growth
Competition	10	0	Intense competition in the gel moisturizer segment from both local and international brands.	ET Retail
Use-case Advantage	5	3	Addresses the need for oil-free hydration and blemish reduction in Indian climate.	Femina
Final Market Score	100	66/100 (3.30/5)	Plum's Niacinamide Rice Water Gel Cream is well-positioned in the Indian skincare market with its competitive pricing and popular ingredients.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—