Phab Protein Bar 21g - Brownie

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Fuel your body with 21g of protein and 8g of high fiber in each bar
  • Enjoy a delicious and nutritious snack without any added sugar
  • Perfect for vegetarians and those following a diabetic-friendly diet
  • Convenient pack of 12 bars, each 65g, for a healthy and tasty treat

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market potential due to alignment with health trends and competitive pricing.
Rs.579.00 Rs.579.00
Best price from Amazon.in Amazon.in
Key Features
Category Protein Bar
Protein 21g
Fiber 8g
Vegetarian Yes
Diabetic Friendly Yes
Trans Fat Free
Preservatives No
Pack Size 12 x 65g
Price 1620.0000
Details
This Phab Chocolate Brownie Protein Bar is a delicious and nutritious snack option for those looking to increase their protein intake. With 21g of protein and 8g of high fiber, this protein bar is a great option for anyone looking to fuel their body with quality ingredients.

This protein bar is suitable for vegetarians and those following a diabetic-friendly diet. It contains no added sugar and is trans fat-free, making it a healthy choice for anyone wanting to indulge in a sweet treat without compromising their health goals.

Pros: - High protein content - High fiber content - Vegetarian-friendly - Diabetic-friendly - No added sugar - Trans fat-free - No preservatives Cons: - May be high in calories for some individuals - Some may find the flavor too sweet

Overall, this Phab Chocolate Brownie Protein Bar is a convenient and tasty option for those looking to boost their protein intake without sacrificing taste.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein, high fiber, no added sugar align with current consumer trends. Nielsen
Brand Strength 20 10 Established brand reputation in the health food segment. Euromonitor
Category Momentum 20 15 Growing demand for healthy snack options in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing competition from other established protein bar brands. IRI
Use-case Advantage 5 5 Addresses the need for convenient, on-the-go protein-rich snacks. Kantar
Final Market Score 100 66/100 (3.30/5) Strong market potential due to alignment with health trends and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein, high fiber, no added sugar align with current consumer trends.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the health food segment.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy snack options in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established protein bar brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for convenient, on-the-go protein-rich snacks.
    Sources: Kantar
Summary
Strong market potential due to alignment with health trends and competitive pricing.

Price Comparison

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