Permanent Hair Colour Professional Hair Dye Grey Coverage Light brown medium

Permanent Hair Colour Professional Hair Dye Grey Coverage Light brown medium

Whether you want to cover up grey hair or simply change up your look, our permanent hair colour is the perfect solution. Made with professional-grade ingredients, this hair dye is long-lasting and provides excellent grey coverage.

Key Features:
- Professional-grade hair dye
- Long-lasting colour
- Excellent grey coverage
- Light brown shade perfect for medium hair tones

Ideal for individuals looking to cover up grey hair or those wanting to switch up their hair colour, this permanent hair colour is suitable for all hair types. Whether you're a professional stylist or someone looking to colour their hair at home, this dye is easy to use and delivers salon-quality results.

Pros:
- Long-lasting colour
- Professional-grade ingredients
- Easy to use at home
- Provides excellent grey coverage

Cons:
- May require multiple applications for very resistant grey hair
- Light brown shade may not be suitable for those with very dark hair tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers effective grey coverage and suits the light brown medium shade trend.	Beauty Today
Brand Strength	20	18	Established brand with a reputation for quality hair colour products.	Brand Equity
Category Momentum	20	15	Growing demand for professional hair dye products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional hair dye products.	Retail Insights
Competition	10	8	Facing moderate competition from other established hair dye brands in the market.	Market Watch
Use-case Advantage	5	5	Provides long-lasting grey coverage for a natural look.	Hair Care Magazine
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this product well in the Indian market.

Factor	Rating (out of 5)	Notes
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