Pediasure Nutritional Drink Powder Vanilla Scientifically Designed Nutrition for Supporting Kids Growth 375 gm

Key Features: - Provides essential nutrients for growth and development - Contains 37 vital nutrients including protein, vitamins, and minerals - Convenient powder form for easy mixing with water or milk - Delicious vanilla flavor that kids love

For whom: - Children who may need additional nutrition to support their growth - Picky eaters who may not get all the nutrients they need from regular meals - Kids who are underweight or experiencing growth delays

Pros: - Scientifically formulated to meet the nutritional needs of growing children - Easy to mix and convenient for on-the-go meals or snacks - Great tasting flavor that kids enjoy - Provides a wide range of essential nutrients in one serving

Cons: - Some kids may not like the taste of the vanilla flavor - Can be expensive compared to regular drinks or beverages

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential nutrients for kids' growth.	GFK
Brand Strength	20	18	Pediasure is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for nutritional products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established brands in the segment.	Kantar
Use-case Advantage	5	5	Easy to prepare and suitable for kids of various ages.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Pediasure Nutritional Drink Powder Vanilla holds a strong position in the growing Indian market for kids' nutrition.

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