Payal s Herbal Henna Powder for Hair Colour Mehandi 500gm for Men And Woomen

Payal's Herbal Henna Powder is a natural and chemical-free alternative to synthetic hair dyes. Made from pure henna leaves, this powder is safe for regular use and effectively colours the hair in a rich, long-lasting shade.

Key Features: - Made from pure henna leaves - Natural and chemical-free - Rich and long-lasting colour - Suitable for both men and women

For whom: Payal's Herbal Henna Powder is suitable for individuals looking to colour their hair without the use of harsh chemicals. It is ideal for those with sensitive scalps or allergies to synthetic dyes.

Pros: - Natural ingredients - Safe for regular use - Rich and vibrant colour - Suitable for all hair types Cons: - Requires longer processing time compared to synthetic dyes - May have a strong herbal fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for both men and women.	India Today
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing competition from other established henna brands.	The Economic Times
Use-case Advantage	5	5	Easy application process for home use.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced herbal henna powder with a wide shade range for Indian consumers.

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