Parnell Cicamanu Skinfit Cover Concealer No 23 Yellow Beige

Parnell Cicamanu Skinfit Cover Concealer No 23 Yellow Beige

Parnell Cicamanu Skinfit Cover Concealer No 23 Yellow Beige is a high-quality concealer designed to effectively cover up imperfections and dark circles on the skin.

Key Features: - Formulated with cicamanu extract to help soothe and heal the skin - Long-lasting and buildable coverage - Yellow beige shade ideal for neutralizing dark circles and brightening the under-eye area - Lightweight formula that blends easily into the skin for a natural finish

For whom: This concealer is suitable for those looking to camouflage dark circles, blemishes, and other imperfections on the skin. It is suitable for all skin types and can be used by both beginners and makeup enthusiasts.

Pros: - Provides full coverage without feeling heavy on the skin - Helps to brighten and even out the skin tone - Contains beneficial skincare ingredients to improve the health of the skin - Easy to blend and layer for customizable coverage

Cons: - Limited shade range may not be suitable for all skin tones - May require setting powder for longer wear time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers suitable coverage and shade for Indian skin tones.	Vogue
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	0	Intense competition in the concealer market segment.	Beauty Monitor
Use-case Advantage	5	3	Addresses specific skin concerns effectively.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned concealer with strong brand and features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—