Parachute Coconut Hair Oil 200 Ml Bottle

Parachute Coconut Hair Oil is a popular hair care product that is trusted by millions of people around the world. It is known for its nourishing and strengthening properties that promote healthy hair growth.

Key Features: - Made from pure coconut oil - Rich in Vitamin E and antioxidants - Provides deep conditioning to the hair - Helps in preventing hair breakage and split ends - Non-sticky formula

For whom: Parachute Coconut Hair Oil is suitable for all hair types, including dry, damaged, and frizzy hair. It is ideal for those looking to improve the overall health and appearance of their hair.

Pros: - Nourishes and moisturizes the hair - Strengthens hair follicles - Adds shine and luster to the hair - Can be used as a pre-shampoo treatment - Affordable price point

Cons: - Strong coconut scent may not be appealing to everyone - May feel greasy if applied in large quantities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Parachute Coconut Hair Oil aligns well with the traditional ingredients of Chyawanprash	Hindu Business Line, The Economic Times
Brand Strength	20	15	Parachute is a well-established and trusted brand in the Indian market	ET Brand Equity, Brand Finance
Category Momentum	20	10	Strong growth in Chyawanprash category due to increasing health awareness	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other Chyawanprash products in the market	Livemint, CNBC TV18
Competition	10	6	Facing moderate competition from other established Chyawanprash brands	The Hindu, Financial Express
Use-case Advantage	5	5	Offers dual benefits of hair care and health benefits in one product	Forbes India, Business Today
Final Market Score	100	66/100 (3.30/5)	Parachute Coconut Hair Oil 200 Ml Bottle has a strong market position in the Chyawanprash category.

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