Palmer s Olive Oil Formula Deep Conditioning Pack 60 Gram

Palmer's Olive Oil Formula Deep Conditioning Pack is a rich, creamy hair treatment that helps nourish and strengthen dry, damaged hair. Formulated with extra virgin olive oil and vitamin E, this deep conditioning pack helps to moisturize and repair hair, leaving it soft, smooth, and shiny.

Key Features: - Contains extra virgin olive oil and vitamin E - Helps moisturize and repair dry, damaged hair - Leaves hair soft, smooth, and shiny - Easy-to-use pack for convenient at-home treatment

For whom: This deep conditioning pack is ideal for those with dry, damaged hair in need of extra hydration and repair. It is suitable for all hair types and textures.

Pros: - Deeply moisturizes and nourishes hair - Helps repair and strengthen damaged hair - Leaves hair soft, smooth, and shiny - Convenient pack for at-home use

Cons: - May not be suitable for those with oily hair - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Olive oil known for deep conditioning benefits, aligns with Indian consumer preferences.	Nielsen
Brand Strength	20	10	Palmer's is a recognized brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established hair care brands.	IRI
Use-case Advantage	5	5	Convenient pack size for trial and travel purposes.	Kantar
Final Market Score	100	66/100 (3.30/5)	Palmer's Olive Oil Deep Conditioning Pack well-positioned in growing Indian natural hair care market.

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